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Lets talk about the value of Women in SA

20 Jul 2020

Dubbed the Liberty Blue Table Sessions, financial services group Liberty, has launched a series of online conversations to unearth the value women bring to the economy in a time of COVID-19 and beyond.

Women in South Africa are the backbone of the economy. According to a Flux Trends Report on the Worth of Women, they contribute over 48% to SA's GDP, despite earning 27% less than men. They play primary roles in their families and society, yet are still unfortunately not financially compensated enough. Meanwhile, the household and care work done by women amounts to 53% of South Africa's GDP. So why haven’t they been recognised sufficiently for the proven economic and relational value they bring?

This is just one of the questions set to be interrogated during the Liberty Blue Table Sessions; a six-part video series designed to tap into the power of our shared experiences and humanity in the face of unprecedented life-changes. Hosted by award-winning journalist and broadcaster, Gugulethu Mfuphi, these conversations will feature women and men from all walks of life, unearthing the truth about the value women bring to society. The panel has not shied away from tackling tough, and even traumatic issues, such as gender-based violence, which has been on the rise on account of the pandemic.

  • Episode 1: Womenomics in action
  • We know money and power go hand in hand, but how do women use money to empower themselves, their families, our economy?

  • Episode 2: Relationship & family life
  • Balancing the many roles we play. How does money affect personal relationships and family life?

  • Episode 3: Inner Life
  • Honouring ourselves to find a holistic balance. The way you treat money is the way you treat yourself, so how do you create a holistic balance between investment in yourself and others?

  • Episode 4: Life Changes
  • Being present and prepared when life changes. Life is full of unexpected turns, both good and bad, so how do we ensure that we are present and prepared for when life changes?

  • Episode 5: Life lessons
  • Beyond education, there is experience, beyond experience there is wisdom. Life is full of lessons, but how do we turn those hard-learnt lessons into financial wisdom?

  • Episode 6: Work Life
  • Finding the profit and the purpose. We know, there can be no profit without purpose, how can my money work for me, when I can’t work for my money or when work and life change dramatically?

To name a few, guests pulling up a digital chair at the Liberty Blue Table Sessions include Olwethu Leshabane, media entrepreneur and womenomics advocate; Samke Mhlongo, personal finance and wealth guru; Zuraida Jardine, TV and radio personality; Pearl Pillay, MD of Youth Lab SA and Katlego Tsoku, social entrepreneur and business developer.

"Our intention with the Liberty Blue Table Sessions is to not only address the issues women face in society, but to unpack and unfold how the value women bring to the economy should be acknowledged and celebrated. That's why it was pivotal to include men such as Dr Sivuyile Madikana (popularly known as Dr Sivu), and Tumi Phake in these discussions. We recognise that if we are to shift the dial on womenomics, men should also be a part of this journey," said Thabang Ramogase, Chief Marketing Officer at Liberty.

The Liberty Blue Table Sessions launched on 15 July and will be available on Liberty’s YouTube channel.

For a sneak peek into what the audience can expect, click here for the Womenifesto.

"We are really excited about the launch of this series and our intention is to continue with the platform and delve further into the new economic and personal realities we face in the wake of a global pandemic. As a brand that is rooted in humanity, our commitment to people is to be there at their moments of truth and life changes, so that they never feel alone in their journey towards financial freedom" - concludes Ramogase.

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Liberty Group Limited (Reg. no 1957/002788/06) is a licensed Insurer and an Authorised Financial Services Provider (no 2409).