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Liberty recognises that the changing business landscape presents both risks and opportunities to the group. We have developed our shared value strategy that allows us to concentrate on what is material to our businesses success. Our shared value strategy is built on the foundation of our employees and our social relationships. We acknowledge that an engaged workforce and mutually beneficial relationships with our stakeholders are key enablers of our long-term business success.

Our shared value vision is building and maintaining a superior image and reputation of Liberty towards achieving our purpose of enabling financial freedom .We leverage stakeholder relationships, invest in socio-economic development and embed sustainable business practices to create shared value and social legitimacy for Liberty.

Sustainability for Liberty is ensuring responsible business practices that allow us to continue our business into the future in order to deliver on Liberty’s vision which is to transform Liberty to be the trusted leader in South Africa and chosen markets by delivering superior value through exceptional client and adviser experiences and be transparent and accountable to improve and maintain our trust and reputation among our stakeholders.

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Liberty Group Limited (Reg. no 1957/002788/06) is a licensed Insurer and an Authorised Financial Services Provider (no 2409).