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60 Years Timeline


​​It’s been a busy 60 years - Liberty Timeline (1957 - 2017)

Liberty’s heritage ​of entrepreneurial excellence has its foundations in the seeds that Sir Donald Gordon planted 60 years ago. Today, Liberty is a pan-African financial services company that ha​​s delivered innovative long-term solutions with the purpose of assisting customers in achieving financial freedom.

As we celebrate 60 years of our existence, we pay homage to the man who founded this organisation and built it to where it is today - with the help of all of us - Sir Donald Gordon. He had an overwhelming belief that all people should have the opportunity to grow their wealth and leave a proud legacy for their family.

At Liberty, we continue to build on Donald Gordon’s vision to make a difference in people’s lives by making financial freedom possible.​

  • Donald Gordon establishes Liberty Life.


  • Liberty Life sells its first life policy.

Given this history, Sir Donald Gordon was extremely passionate about the role that education played in developing people. Because of this, the result for Liberty is a proud relationship and on-going investments into education that span over 50 years. Two notable achievements in this regard are the Gordon Institute of Business Science (GIBS), now an exemplary business management school ranking amongst the best in the world; and the Wits University Donald Gordon Medical Centre, the first private academic hospital in South Africa.



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Liberty Group Limited - an Authorised Financial Services Provider in terms of the FAIS Act (Licence no 2409)​